Do you have a small
online or offline store in any city? One of the easiest ways to increase
customer loyalty and, as a result, increase sales, is to give each customer a
small gift. In addition, this method will increase the credibility of your
store, leave a good impression on the client and definitely increase the
likelihood of a repeat purchase. And as we all know, the cost of attracting a
new client is much more expensive than an already loyal one.
What should be this
small gift for your clients?
1. Unexpected - the
gift should create the so-called "WOW" effect on the client;
2. Useful - the gift
must perform some useful function (for example: to be eaten, to be used, etc.).
Giving trinkets that no one needs, you will not surprise and please your client,
he simply will not notice such a gift;
3. Beautiful - the
appearance of the gift should please the eye of your client;
4. Tasty - according
to our experts, a tasty gift is the perfect solution.
Here are some
practical examples:
- You have a small
online store selling cosmetics. How to surprise a client? For each product
sold, you can put a small jar or stick of honey. Such a gift will make a
pleasant impression on the client and will definitely not let them forget about
your online store.
- You are the owner of
a store selling mobile phones or home appliances. The competition in this
industry is very strong and you 100% need something to stand out and anticipate
the expectations of customers. When buying goods at the checkout, you can give
each customer a nice and sweet gift - a jar of honey with nuts or dried fruits.
This will definitely surprise your customer and make his purchase a holiday.
The likelihood that a customer will return for a second purchase to your store
is greatly increased.
- You have a coffee
shop. Give customers a small stick of honey, sweeten their lives.
- You work in the
financial sector with loans or deposits. Competition in the microcredit market
is very high. But how to attract new or rather keep regular customers? The
answer is the action "Sweet credit" or "Sweet deposit".
Give a set of honey to each client.
How much should such a
gift cost and how much money should a business spend on such promotions?
The main question of
any business is: "How much money to spend on such promotions?". The
cost of attracting a new client in different businesses is approximately 10 to
40% of the company's turnover. Retention of old customers is much cheaper and
can be up to 15% of the total turnover. Based on these figures, the cost of
gifts should be no more than 1% of the value of the goods you sell. The main
and important condition is the constancy in the conduct of such companies.
The company "ECO-MedOK" offers many useful and creative gifts for your customers. In our assortment you can find both small gifts in the form of sticks with honey, jars of honey with nuts or dried fruits, as well as gifts of medium and large sizes in the form of setswith honey. We are also ready to develop for you an individual gift according to your desire, which is ideal for your business.